Starbucks Coffee Company? Why the Subtle Name Shift Matters & How it Impacts Independent Coffee Shops

When we’ve been listening to the radio recently, we’ve noticed something interesting: Starbucks is now calling itself the “Starbucks Coffee Company.” So we did some research and it’s not a…

Continue ReadingStarbucks Coffee Company? Why the Subtle Name Shift Matters & How it Impacts Independent Coffee Shops

One Brew. No Pressure. Big Difference: Why Hospitality Pros Are Taking the Coffee Switch Challenge.

Is Your Coffee Helping… or Quietly Hurting? The Coffee Switch Challenge: A No-Pressure Way to Find Out You probably won’t hear about it in person. But you’ll see it in…

Continue ReadingOne Brew. No Pressure. Big Difference: Why Hospitality Pros Are Taking the Coffee Switch Challenge.